Budgeting from Halloween to Christmas
Retail sales during the November - December 2020 holiday season grew at an unexpected high rate of 8.3%. Sales are expected to grow again in 2021.
Projected Growth in Sales for 2021
- Retail sales November to December 2020 - 789.4 billion
- Retail sales November to December 2021 - 7% increase expected
- $9 billion - Americans typically spend on Halloween costumes, candy and decorations.
- $92.12 - Halloween cost per person in 2020.
Americans will spend more in 2021
- Over 80% plan to celebrate Halloween this year.
- 87% will purchase the same amount of Halloween candy or more.
- 80% plan to trick-or-treat this year.
How to Save
- Candy: Buy in bulk, stock up early or use coupons
- Costume: DIY or trade with friends
- Decor: Printables from the internet or saved items from year to year.
- $186 The average American planned to spend on Thanksgiving in 2019.
- $152 Feast-related expenses per person in 2020 (food, drink, etc.).
How to Save
- Make a list and stick to it to avoid impulse buys.
- Take advantage of coupons, promotions, price-matching, and sales.
- Throw a potluck where guests bring a dish or ask guests to chip in.
- 730.2 billion - Americans spent on winter holiday retail sales in 2019
- Average holiday expenses in 2020
- $650 gifts for family, friends, and co-workers
- $230 items such as food and decor
- $118 other items
How to budget and save this holiday season:
- Gifts: pare back, discuss expectations with your loved-ones, opt for last year's tech, or DIY your gifts.
- Budget: Plan in advance and set realistic spending limits. Price check across retailers. Look for savings beyond Black Friday and Cyber Monday.
Author Jean Chatzky Director of Education, Editor in Chief