Budgeting from Halloween to Christmas

Retail sales during the November - December 2020 holiday season grew at an unexpected high rate of 8.3%.  Sales are expected to grow again in 2021.

Projected Growth in Sales for 2021

• Retail sales November to December 2020 - 789.4 billion
• Retail sales November to December 2021 - 7% increase expected

Halloween

• $9 billion - Americans typically spend on Halloween costumes, candy and decorations.
• $92.12 - Halloween cost per person in 2020.

Americans will spend more in 2021

• Over 80% plan to celebrate Halloween this year.
• 87% will purchase the same amount of Halloween candy or more.
• 80% plan to trick-or-treat this year.

How to Save

• Candy: Buy in bulk, stock up early or use coupons
• Costume: DIY or trade with friends
• Decor: Printables from the internet or saved items from year to year.

Thanksgiving

• $186 The average American planned to spend on Thanksgiving in 2019.
• $152 Feast-related expenses per person in 2020 (food, drink, etc.).

How to Save

• Make a list and stick to it to avoid impulse buys.
• Take advantage of coupons, promotions, price-matching, and sales.
• Throw a potluck where guests bring a dish or ask guests to chip in.

Winter Holidays

• 730.2 billion - Americans spent on winter holiday retail sales in 2019
• Average holiday expenses in 2020
• $650 gifts for family, friends, and co-workers
• $230 items such as food and decor
• $118 other items

How to budget and save this holiday season:

• Gifts: pare back, discuss expectations with your loved-ones, opt for last year's tech, or DIY your gifts.
• Budget: Plan in advance and set realistic spending limits. Price check across retailers. Look for savings beyond Black Friday and Cyber Monday.

Author Jean Chatzky Director of Education, Editor in Chief